Be diligent in marketing and improving your store over time. Selling on Etsy is a marathon, not a sprint. It will likely be a waste of money, and you could be penalized for it. Never buy a link or engage in spammy and black hat techniques. You can include a link to your store, and share that you have handmade products in case the readers are all thumbs. Just be sure you have something of value to share with your prospective audiences.įor example, if you’re selling hats, maybe you can pitch a step-by-step guide on hat-making. There’s also no harm in asking websites if they’d be open for a guest author to write an article for their site. Research your competitors and the most popular profiles in your niche for the most effective hashtags.Īside from marketing to your direct audience, there’s a lot to gain from networking with other creators and brands in your niche. A good one to use for Instagram is # etsyseller, and #handmade is good for process photos. Using hashtags can help your audience find you easily. Remember that while most consumers are willing to engage, most don’t want to be inundated.
One strategy is the 5:3:2 rule, which holds that for every ten posts, five should be curated content from other sources, three should be original posts, and two should be personal to add “a human touch” to your brand. It’s good to establish a standard - and balanced - routine that you’ll be comfortable maintaining. Feature raw materials and other components of your works in progress.
Online buyers love seeing how products are made and what they’re made of. Use beautiful photos of your products and your creative process. Once you’ve determined which platforms are right for you and your craft, create a profile and tell your story. Sharing your story on Instagram, Pinterest, Twitter, Meta (formerly Facebook), TikTik, or the next big social media site can be an effective marketing tool, but only if used deliberately and effectively. If you’re not seeing the results you want, you may want to consider working with an SEO consultant.ĭevelop a social media strategy and stick to it. But bear in mind that best practices for search engine optimization (SEO) evolve constantly. The Etsy Help Center and Etsy Seller Handbook offer helpful SEO tips to help sellers get started. Etsy sellers can be penalized for uploading content that’s “ false, deceptive, or misleading.” Just be sure your tags, titles, listing descriptions, categories, and attributes are accurate. The better you understand what Etsy looks for in a tag, title, listing description, category, or attribute, and how it responds to what it finds, the better your chances of rising above your competitors. Learning how Etsy search works can help you rise in the rankings. The higher your products show up in searches, the more people get to your store and actually make a purchase. How do you ensure prospective buyers find your lamps and not someone else’s when they type “lamps” into the search bar on Etsy? How do you move from of the search results to ? There are more than 5,000 lamps listed on Etsy today. You may be the only one selling the lamps you create, but you’re not the only one selling lamps. The Etsy search engine is designed to help buyers find what they’re looking for, which is good for buyers.
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